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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

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Benjamin Moore's Eco Spec premium paints are the perfect choice when looking for high-performance products with low environmental impact.

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The Green Promise® designation is Benjamin Moore's assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.

Conventional paint colorants contain volatile organic compounds (VOCs)* Before Aura, even paint considered eco-friendly was often infused with significant levels of VOCs once colorants were added.  Thanks to its revolutionary formulation, Aura’s VOC level is remarkably low — just 50 grams per liter, while federal regulations allow for up to 250 grams for flat and 380 grams for non-flat paint. Furthermore, tinting the paint with Benjamin Moore’s breakthrough waterborne colorants adds no additional VOCs.

Benjamin Moore's exclusive GENNEX® waterborne colorants are developed to complement and improve the paint's overall performance. The result is a low-VOC formulation, which means lower odor now and less impact on the environment later.